Snapshot
- Overview
- A vitamin B3 that fades dark spots, shrinks pores, and balances oil.
- Category
- Brightening, Hyperpigmentation, Barrier Support, Oil Control, Acne
- Type
- Antioxidant

Our take
What it does
Where you'll find it
Before you use it
Learn more
Niacinamide doesn’t shrink your pores but it can make them appear smaller. Pore size comes down to genetics and skin structure, and topicals can’t change that. However, it does help reduce oil production and calm inflammation which can make pores look smaller. This is why you’ll often see marketing language say “visibly reduces” or “reduces the appearance of” since it changes how they look.
Niacinamide works best after cleansing or using toner. Since it’s water-based use heavier moisturizers, serums, or SPF, which are often oil-based. A typical routine order looks like: cleanse, tone, niacinamide serum, moisturizer, sunscreen (AM) or a heavier cream/oil (PM). It layers well with most products/ingredients, so you don’t need to overthink it.
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5% niacinamide concentration is a safe bet. This is the concentration used most of the studies on tone, redness, and oil control. Most skin types can tolerate it at this concentration.
Some brands push 10%, even 20% in products, but there isn’t much evidence that this is more effective than 5%. But higher concentrations can increase irritation signs such as tingling and redness. If your skin’s sensitive or you’re new to actives, start lower concentration, such as 2–4%. For everyone else, 5% is perfect.